Yu-Gi-Oh! and Sanrio team up with McDonald’s for global Happy Meal promotion

Japanese anime, manga and trading card game franchise Yu-Gi-Oh! and lifestyle brand known for Hello Kitty, Sanrio,…

Viacom18 Consumer Products announces new merchandise collection

India’s Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18 has launched a Back to…

Dabur Herb’l joins hands with Disney to launch limited edition Star Wars pack

Toothpaste brand Dabur Herb’l Charcoal has collaborated with Disney to introduce a limited-edition Star Wars pack…

Aniplex of America expands L&M for ‘Demon Slayer’ franchise

Aniplex of America has expanded the Demon Slayer: Kimetsu no Yaiba franchise in 2024, introducing new…

Mattel and Heinz bring ‘Barbiecue’ Sauce

Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce to celebrate…

Marvel characters to feature on Coca-Cola cans under new global campaign

The Walt Disney Company and Coca-Cola launched a collaboration Coca-Cola x Marvel: The Heroes featuring some…

‘Looney Tunes’ to feature on Olympics-themed products

Warner Bros. Discovery Global Consumer Products (WBDGCP) has announced its collaboration with the International Olympic Committee…

Star Wars ‘March to May the 4th’ event celebration begins in New York City 

The Star Wars “March to May the 4th” campaign began 21 March in New York City,…

Bazooka Bubble Gum joins hands with DC to launch eight original digital comics

Bazooka Bubble Gum joins forces with DC to bring fans a series of eight original digital…

TK Maxx, Comic Relief, and Aardman unveil Red Nose Day collection supporting children’s causes

TK Maxx and Comic Relief have partnered with Aardman for their most cracking T-shirt and sweatshirt…

Molang partners with plush toy brand PlaybyPlay

European animation studio Millimages’ flagship brand Molang has partnered with PlaybyPlay for plush toys in the continent and Latin America.…

Sony YAY! and fashion brand Only collaborate for a Naruto-inspired collection

India’s kids’ entertainment channel Sony YAY! has announced a collaboration with fashion brand Only. This partnership…