In the ever changing and dynamic world of advertising, few individuals possess the ability to envision…
Category: Marketing
Four digital marketing mistakes to avoid
No one can deny the importance of digital marketing to succeed especially in this day and…
Year Ender: Viacom18 head of marketing – kids TV network Sonali Bhattacharya talks about Nickelodeon’s marketing campaigns and reveals their 2022 plans
While the pandemic disrupted various plans, the marketing teams had to adapt newer techniques in a…
Guest Column | It’s showtime for Brands, folks!
If there’s ever been a time to show what your brand is made of, it’s now.…
YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019
Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that…
Sony YAY! unites with leading NGOs across the country for a noiseless and pollution free Diwali
With the third edition of their initiative ‘Pawsome Diwali’, the channel has teamed up with leading…