AM Merchandise Archives -

Uniqlo UT marks 30 years of Pokémon

Uniqlo’s UT graphic t‑shirt brand will release a collection in 2026 to mark the 30th anniversary…

Uniqlo announces Shueisha manga centenary collection

Global apparel retailer Uniqlo has announced the manga UT Shueisha 100th Anniversary Collection. The collection marks…

Alabama-based artist Bear Walker brings ‘Yu-Gi-Oh!’ inspired  handcrafted guitars 

Artist and craftsman Bear Walker is officially expanding into a new medium with the debut of…

Britannia Treat Creme Wafers launches ‘Naruto’ inspired special‑edition packs

Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! for its global anime icon,…

Mattel, Disney and Viktor&Rolf reveal collector ‘Cinderella Doll’ at Paris Fashion Week

Mattel, in collaboration with Disney and fashion house Viktor&Rolf, has announced the Viktor&Rolf x Disney Collector…

Toho Entertainment Asia and Muse partner on ‘Frieren’ S2 licensing

Toho Entertainment Asia has announced a co-merchandise licensing partnership with Muse for the second season of…

Mattel brings first ever autistic ‘Barbie’ doll to represent the community 

Mattel unveiled its first-ever autistic Barbie doll created with guidance from the autistic community to represent…

Green Gold Animation and Faber-Castell India announce licensing partnership

Green Gold Animation has announced a licensing partnership with Faber-Castell India, the company’s first licensed character…

Natalia Premovic to join Mattel as chief consumer products and experiences officer this January

Leading global toy and family entertainment company Mattel recently announced that Natalia Premovic has been appointed…

Converse and ‘Naruto Shippuden’ collaborate for a limited-edition anime-inspired Chuck All Star sneaker collection

Converse and Naruto Shippuden come together to bring a limited-edition footwear collection that is all set…

WildBrain and Dr. Seuss extend new licensing programmes for ‘The Cat in the Hat’ and ‘How the Grinch Stole Christmas!’

Leading brands worldwide Dr. Seuss Enterprises and WildBrain CPLG are expanding the licensing programmes for beloved…

Netflix unveils ‘Stranger Things 5’ merchandise partnerships and brand collaborations

Netflix has announced an expansive range of Stranger Things 5 must-haves, imaginative collaborations and immersive experiences…