Mattel strikes multi-year global license…

Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with Universal Brand…

Magikbee and WildBrain to bring…

Magikbee and WildBrain have signed an agreement to license seasons nine, 10, and 11 of Mattel’s…

Mattel Creations announces Barbie-Balmain collaboration,…

Leading global toy company, Mattel, Inc. announced the launch of an unprecedented partnership between the Barbie…

‘Monster High’ live-action musical movie…

Mattel and Nickelodeon have announced the start of production on a live-action television movie musical based…

Planeta Junior to represent animated…

Planeta Junior, a leading European children’s and family entertainment company, has signed an agreement with 9…

Pixar and Mattel unveil ‘Luca’…

Ahead of its digital premiere on Disney+ on 18 June, Pixar’s upcoming animated film Luca in…

Exclusive: HappyKids CEO talks about…

HappyKids CEO Vikrant Mathur talks about viwership growth amid COVID, extensive library and expansion plans

Netflix brings new animated movie…

Mattel is bringing its new animated movie Barbie Princess Adventure to Netflix US starting 1 September,…

Digital marketing during COVID: Brands…

The COVID-19 pandemic has not only disrupted the normal ways of life and working conditions, but…

Mattel signs licensing agreement with…

Mattel announced that it has entered into a multi-year global licensing agreement with Universal Brand Development…

Mattel launches ‘Hot Wheels Infinite…

Mattel,  has announced the launch of Hot Wheels Infinite Loop, a new digital racing game that…

DHX Media and Mattel assents…

DHX Media and Mattel have announced to have greenlit a 26-episode second season of Polly Pocket,…