‘Masha and the Bear’ accumulates a trillion minutes of watchtime on YouTube

Animaccord’s animated series Masha and the Bear received over a total of 150 billion content views and 230 million subscribers on YouTube.

According to Animaccord, Masha and the Bear achieved a 50 per cent growth rate in its subscriber base on YouTube in 2023, compared to the previous year. In eight months of this year alone, the brand has gained 30 million new followers, surpassing the 20 million subscribers added in 2022.

In addition to its subscriber growth, the brand’s in-house managed channels have accumulated over one trillion minutes of watchtime on YouTube. To put this in perspective, it equates to nearly two million years of viewing, dating back to a time when homo erectus first appeared on Earth.

Masha and the Bear has recently been honoured with its seventh YouTube Diamond Creator Award. This recognition was earned by the show’s Hindi channel, which crossed 10 million subscribers. The Hindi channel now joins the ranks of previously awarded channels, including English, Spanish, Russian, Portuguese, Ukrainian, and Arabic, bringing the total number of YouTube Awards for the brand to 57 (seven diamond, 21 golden, 30 silver).

Other multi-language channels associated with Masha and the Bear are also achieving milestones. The Japanese channel, which was launched in 2021, has now crossed the one million subscriber mark, earning a YouTube Gold Creator Award.

Kids animated series ‘Masha and the Bear’ to launch on several children’s streaming services

Animaccord, the entertainment company and animated studio, has partnered with Sandbox Kids, a provider of digital subscription content services for children, to launch the series Masha and the Bear on the popular streaming services Hopster, Curious World, PlayKids, and Kidomi.

The partnership will make Masha and the Bear content including core seasons 1-2, along with the enchanting spinoffs Masha’s Spooky Stories and Masha’s Tales, available from June 2023 onwards to children across a wide range of territories. The deal covers over 75 countries in various regions: the Americas (United States, Canada, Mexico, Brazil, Colombia, and more), EMEA (United Kingdom, France, Spain, Belgium, and more), and Australasia (Australia, New Zealand, and Guinea).

Animaccord is an award-winning entertainment company and studio established in 2008, which
develops, produces, and distributes premium quality animation globally. Marked in the list of TOP-150
Global Licensors 2022 (License Global, 2022) the company became recognised for its worldwide hit
animated property, Masha and the Bear, that ranks #1 show for preschoolers worldwide (Parrot
Analytics, 2020-2023) as well as holds the Guinness World Record for the Most Watched Cartoon with
over 4.5 billion views and counting.

Animaccord launches ‘Masha and the Bear’ spin-off show, inks deal with Shein for merchandise

Animaccord, the international animation studio and licensing company behind the popular children’s series Masha and the Bear, is launching its spin-off show, Masha and the Bear Shorties, on children’s free TV channel Tiny Pop.

The new Shorties show will make its UK linear premiere on Tiny Pop on Saturday, 10 June 2023 and will be available to watch on-demand on the POP Player. The series follows Masha and her forest pals on short but sweet adventures which cover stories about education, entertainment, friendship, and take place in fun, new locations such as a toy store, a restaurant, an airport and a museum.

Each of the 26 episodes in the series has a running time of two minutes and 50 seconds and is produced in 3D animation. The show will air every weekday at 8.30 am and 4.30 pm, and on weekends at 1 pm and 8 pm.

Animated series Masha and the Bear has garnered immense popularity. Very recently, global online retailer brand Shein inked a deal with Animaccord for the rights to develop a new apparel and accessories collection with the series.

The licensed clothing line will include items such as tops and bottoms, sweatshirts, jumpsuits,
knitwear, outwear, dresses as well as phone cases, socks, shoulder bags, keychains and sticky
notes. Shein will distribute the collection to Australia and New Zealand with the expected launch in the market by October 2023.

Kids animated series ‘Leo & Tig’ launch their own YouTube channel

The Leo & Tig animated series, created by Parovoz Studio and commissioned by Digital Television Russia Group, has launched its own YouTube channel, with episodes of the popular show being released in Italian. 

In the summer of 2019, on the children’s TV channel Rai YoYo, millions of Italian children became acquainted with the adventures of the inseparable friends as they explore their amazing neighborhood of the Far East. The animated series won over not only little viewers, but also their parents. Two years after its premiere, Leo & Tig remains one of the most popular Russian cartoons in Italy.

At the end of last year, Leo & Tig became available on the Dea Junior channel in Italy and Italian-speaking countries – Switzerland, Malta, Monte Carlo, San Marino and the Vatican. In addition, this year Leo & Tig has appeared on several major digital platforms – TIMvision and CHILI. The launch of its own YouTube channel, with episodes from the series in Italian, became another step towards the young fans of Leo, Tig and their friends in Italy and Italian-speaking countries. The channel is being developed with the support of the company Animaccord.

On 4 November, Italian viewers are in for a real surprise – the premiere of a video featuring the world-famous Masha, from the animated series Masha and the Bear, will take place on the ‘Leo e Tig Italia’ YouTube channel. Masha will introduce her new friends – the little leopard Leo and tiger cub Tig.

Masha and the Bear is available on a range of traditional and new media platforms in Italy, including the channels and platforms of the Rai television company, which this year celebrates its 10th anniversary of broadcasting the animated series, as well as DEA Junior, TIMvision, Netflix, Amazon Prime Video and YouTube. According to the independent global analytical agency Parrot Analytics, the animated series Masha and the Bear tops the list of the most in-demand children’s shows in Italy (October 2021). It is recognized as an evergreen brand, having demonstrated widespread popularity and demand amongst family audiences for the past several years.

The popularity and love for Russian animation among Italian viewers grows every year. This market is key to the development of brands both on television and streaming platforms, and in the field of licensing – the production and sale of goods featuring children’s favourite characters.

Kid-favourite ‘Masha and the Bear’ crosses 100 billion views on YouTube

Animaccord’s internationally cherished children’s animation property Masha and the Bear has reached another milestone by hitting 100 billion views worldwide on YouTube.

The unusual BFF duo have also blown through one million years of watch time and counts for 1,000 views per second. In addition, five of the cartoon’s channels – English, Spanish, Russian, Portuguese and Ukrainian – achieved the YouTube Creator Award Diamond Play Button.

“We are very pleased to see how YouTube is helping creative economies grow. Masha and the Bear (came) a long way from being a national hit to becoming a global phenomenon in the world of digital family content,” commented YouTube country lead for Russia Anna Danishevskay. “This is a great example of a project that brings real value to creators and viewers; through our platform Animaccord was able to significantly popularise the Russian animation industry and bring together children and parents from all over the world.”

Masha and the Bear and YouTube have risen to the top simultaneously – establishing the show’s online presence during YouTube’s early stages was key to its success today. Animaccord was one of YouTube’s first rights holders, as it forecasted its potential to offer visibility and distribution opportunities to children’s animation on a global scale. YouTube is one of the world’s largest online media platforms, enabling the global distribution of animated content to households around the world.

When it comes to weighing Masha and the Bear‘s accomplishments as a YouTube sensation, the magnanimity doesn’t end at views and watch time. The show’s audience is expanding rapidly: In the last year, the English-language YouTube channel has more than doubled its subscribers, now encompassing over 28 million loyal viewers. The series also holds the Guinness World Record for the most watched cartoon on YouTube, with over 4.4 billion views and counting. The beloved series was also recently named the #1 most in-demand preschool show worldwide.

Masha and the Bear was released in January 2009 and the show has been translated into 42 languages.

‘Masha and the Bear’ feature set to release in 2025

Russian media and licensing company, Animaccord, revealed that the hugely popular 3D animated series, Masha and the Bear, is getting its first feature film.

In addition to production of the core show’s new seasons and a feature film, development is going on to bring podcasts, tech-driven content, and custom-made content for social media platforms, reported AWN.

The popular animated series is now available in 43 languages and broadcast in almost every part of the world. According to Kidz Global research, it ranks as a TOP-three favorite entertainment brand in Europe, Middle East, and Africa (April-May 2021); it also holds the Guinness World Record as the most watched animated video on YouTube for the episode “Recipe for Disaster,” which has recorded almost 4.5 billion views.

According to the Animaccord’s CEO Claus Tomming, the company’s vision is to build on the appeal of its popular IP and expand on the storytelling. He noted that successful franchises at some point face the challenge of renewing and evolving in terms of your audience, and that the development of so many new media platforms offered an opportunity for the brand.

Masha and the Bear animated feature film will be released by 2025 and Animaccord is currently seeking to partner with a global film distributor on the project.

The longer formats will allow the introduction of new characters and more complex storytelling. Expanding from the current seven-minute format will give the characters an opportunity to explore beyond the show’s traditional forest setting. Sportsko klađenje i online casino u Srbiji: Zakon, dozvole, pravilnici i uslovi: https://www.danubeogradu.rs/2022/08/sportsko-kladjenje-i-online-casino-u-srbiji-zakon-dozvole-pravilnici-i-uslovi/

Targeting family audiences, the creators are looking to expand from the property’s primarily preschool base, appealing to kids who grew up with Masha and are receptive to seeing the character in a new light. The show currently enjoys a high level of parental co-viewing, with show themes and situations relatable to everyday family life.


‘Masha and Bear’ new season to air on Televisa this August

Mexico’s television network Televisa has signed a deal with Animaccord to bring the popular Masha and Bear series, both existing and new content, to the TV network.

According to AWN, the broadcaster has picked up Masha and the Bear Season five, as well as Animaccord’s new educational musical project, Nursery Rhymes, starring the character Masha, as she leads babies and toddlers through nursery rhymes, encouraging them to tap into and develop their hidden talents.

The series features a retired circus bear who decides to live a quiet life in the forest. However, when Masha, a sprightly young girl, enters the forest, his peaceful life is interrupted.

Masha and Bear is a Russian animated television series created by Oleg Kuzovkov and produced by Animaccord Animation Studio and it is based on the oral children’s folk story of the same name.

Animaccord’s partnership with Televisa began in 2015 when the channel first acquired rights for Masha and the Bear Season one and two. The same year, Animaccord teamed up with Spin Master, licensing a range of dolls, plush toys, action figurines, and playsets that are distributed through retailers including Walmart Supercenter, Liverpool, DSQ, Soriana, Juguetron, Chedraui and Amazon.The new Masha and the Bear content will be released on Televisa in

‘Masha and the Bear’ makes debut on Chinese broadcaster

Animaccord, multinational media and licensing company and animation studio, announced that its family cartoon Masha and the Bear will make its Chinese linear TV debut on China Central Television.

Masha and the Bear is the first Russian animation project to reach a YouTube audience of 10 million on foreign-language channels, and has garnered wide recognition among English, Hispanic and Portuguese-speaking users on the platform. Looking at the popularity, YouTube has also recognised the series with a Diamond Creator Award. In 2019, the episode Recipe for Disaster was included in the Guinness World Records book as the most-watched cartoon on YouTube.

Starting 12 March, Season one and two of the charming CG comedy, will begin airing on the national public broadcaster’s children’s channel, CCTV14. The TV premier of Masha and the Bear in China follows its launch earlier this year on one of the country’s most popular video platforms, Xigua Video, ahead of New Year’s Eve.

Nickelodeon brings fun and excitement for kids this summer

Nickelodeon hosts a spread of new movies and episodes starring favourite Nicktoons who are creating some entertaining moments for kids with a summer special programming line-up that includes:

  • New episodes of Motu Patlu on Nick and Shiva and Pakdam Pakdai on Sonic.
  • New series of Power Rangers Ninja Steel on Nick and new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and Blaze and the Monster Machine on Nick Jr.
  • Two television movies: Shiva and The Lost tribe premiering on 3 June and Motu Patlu – The Dinosaurs Invasion.

Viacom18 business head, kids’ entertainment cluster Nina Elavia Jaipuria said, “Kids are the centre of Nickelodeon’s universe and our constant endeavour is to create experiences that money can’t buy for them. It is this intent coupled with our desire to innovate that has made us favourite amongst kids and established our thought leadership in the category.  We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”

The summer campaign on Nickelodeon will give lucky winners a chance to win the Golden Ticket with their family at the Nickelodeon Universe in Minnesota, USA. The summer fun extends to Sonic with kids getting the chance to be a part of Shiva Gizmo Gang contest which is powered by V Mart and will have segways and VR Headsets as gift hampers.

The Nickelodeon Children’s Film Festival will start on 26 May across 21 cities including Mumbai, Delhi, Pune, Bangalore, Lucknow, Jaipur among others in India. It will screen Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt and The Secret World of Vedas City to name a few.

Nickelodeon and Sonic will engage with kids across the country with a marketing campaign spanning cross channel TV promotions, print communication in leading dailies, on-ground activation, digital and strategic alliances, activation at malls in Mumbai and Delhi, and brand presence at relevant gaming arcades.

The campaign will also see a dedicated micro-site for the kids to submit their answers, interactive posts on social media along with an interactive app serving as another gateway for contest entries.

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