Guest Column | It’s showtime for Brands, folks!
6:00 pm PDT 30/05/2020 By AnimationXpress Team

If there’s ever been a time to show what your brand is made of, it’s now. If there’s ever been a time to show what we as marketers can do in the toughest of times, it’s now. So, in these times of binge WFH (Work From Home), I’ve written out some OTT (Over-the-Top) thoughts in the order they passed my mind. > Stranger Things – This whole scenario that is playing out in front of us seems like a script straight … Read More

YAY! toons Honey-Bunny flag-off the ultimate race at Juniorthon 2019
3:30 pm PDT 03/12/2019 By AnimationXpress Team

Kids broadcaster, Sony YAY! recently partnered with India’s largest under 15 kids marathon, Juniorthonto promote that getting dirty is healthier than playing with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases.  All the young marathon runners, who put their best foot forward, at Juniorthon 2019 were in for a treat as their favorite YAY! toons Honey and Bunny kicked off the event. The adorable feline duo, known for their light-hearted banter and camaraderie, … Read More

Sony YAY! unites with leading NGOs across the country for a noiseless and pollution free Diwali 
8:00 pm PDT 24/10/2019 By AnimationXpress Team

With the third edition of their initiative ‘Pawsome Diwali’, the channel has teamed up with leading NGOs of the country to spread awareness about the adverse effects of bursting crackers during Diwali.  Diwali, is inarguably one of the most awaited occasions in India. The entire country is in the festive mood, children on their holidays and all geared up to revel in the celebrations. In all these festivities, one usually tends to overlook how these celebrations affect the animals around … Read More