Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce to celebrate the 65th Anniversary of the Barbie brand. This pink vegan mayo with BBQ sauce is available from 15 April in the UK and Spain.
Whether drizzled over a crisp salad or to brighten up your burger, this smoky ‘sauce of the season’, with beetroot extract to achieve that signature pink colour, is the perfect addition to your spring/summer menu and one you don’t want to miss out on.
“Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life,” Heinz Taste Elevation director Thiago Rapp.
“This partnership with Heinz opens up another avenue for Barbie fans to bring home the world of Barbie. Last summer, we worked quickly with Heinz to bring to life the prospect of a Heinz Classic Barbiecue Sauce in digital form, so it’s now so exciting to be able to put the physical product into our kitchen cupboards. This collaboration embodies the spirit of innovation and fun that both Mattel and Heinz are known for, and we can’t wait for fans to enjoy this delicious and unique product,” said Mattel EMEA Consumer Products, Publishing, and LBE head Ruth Henriquez.
For those that want to be one of the first to try this limited-edition sauce, 5,000 bottles are now available on Heinz website. But if one doesn’t manage to nab a bottle, a limited run will be available in Tesco stores nationwide from 17 April, followed by Ocado and other retailers from May with an RRP of £3.39. Prices are at the sole discretion of the retailer.