Kartoon Studios (NYSE American: TOON) has announced the development of a new proprietary generative AI toolkit and workflow named Gadget A.I., designed to enable the development, production, and post-production of new animated content, as well as revitalise and upgrade the quality and distribution reach of its existing catalogue episodes and acquisitions.
Todd Steinman has been appointed as the chief AI officer. He will leverage his technology and digital innovation expertise alongside his current role as president of Toon Media Networks. He will be supported by an internal team that has been developing and refining elements of the toolkit and workflow over the past year.
Kartoon Studios chairman and CEO Andy Heyward stated, “During the past year, we have dedicated a great deal of time and resources to understand the opportunities with AI as it pertains to our business and have been speaking extensively with leaders in the field. Our commitment to harnessing AI reflects a pivotal shift in our industry’s approach to content creation and distribution. By connecting various tools via OpenUSD into Gadget A.I. with NVIDIA Omniverse, we aim to streamline production processes, accelerate quality, and significantly reduce both time to market and expenditures. Todd has done a brilliant job of using technology to turn Kartoon Channel! to profit in record time for a streaming service, and his fluency in digital technology makes him a natural fit to lead this initiative into the future.”
NVIDIA developer relations vice president and media and entertainment head Richard Kerris stated, “AI has reshaped the media and entertainment landscape, driving demands for more cutting-edge technology to maintain productivity and efficiency. By leveraging NVIDIA RTX GPUs and the Omniverse development platform, Kartoon Studios will equip producers and media professionals with new tools and applications to elevate their workflows to the next level.”
By aggregating a variety of AI tools into one toolkit and workflow, Gadget A.I. will endeavour to optimise a broad swath of production services in a fraction of the time and cost.
Heyward stated, “With Gadget A.I., we anticipate cost savings and accelerated time to market, all while fostering job growth. We anticipate this new cutting-edge approach will enable our products to become more profitable while offering a better experience for viewers.”
Steinman stated, “Gadget A.I. integrates cutting-edge technologies, including video synthesis, neural radiance fields, and video style transfers, in conjunction with NVIDIA Omniverse and deep learning AI to elevate animation quality while optimising production efficiencies. Gadget A.I. also revolutionises the dubbing process, traditionally laborious and costly.”
Gadget A.I. leverages NVIDIA Omniverse core technologies for OpenUSD and NVIDIA RTX ray tracing to facilitate seamless collaboration, real-time simulation, and rendering and will encompass a spectrum of other production services, including character design, scriptwriting, music, animation, resolution enhancement, and dubbing, all unified to enhance workflow efficiencies.
Steinman continued, “As part of our ethical AI use and supporting our desire to protect our own intellectual property, we plan to use Bria.ai, which employs licensed, certified datasets to ensure our AI-driven animation production respects copyrights and upholds the integrity of original content.”