Turner’s Cartoon Network Enterprises (CNE) has partnered with international retailer Primark to launch an exclusive collection featuring the critically-acclaimed Adult Swim series Rick and Morty, which has taken the pop culture by storm around the world. Inspired by the illustrious 1950s B movies and fan-favourite characters from the series such as Pickle Rick, Mr. Meeseeks and of course Rick and Morty themselves, the brand-new Rick and Morty collection exclusively designed for Primark, spans across menswear, womenswear, fashion accessories, homeware, drinkware and bedding. The launch of the collection will be celebrated with 40 of Primark’s stores and window displays branded Rick and Morty, as well gifts with purchase and in-store competitions for the Rick and Morty super fan. Rick and Morty is the half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer and grandson Morty into intergalactic escapades. The collection launches at Primark stores in the UK, Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the US on 13 January.