Hotstar aims to penetrate into Tier II and Tier III cities through its new 360-degree campaign

Hotstar, which has 60 per cent of India’s OTT market share, has launched a 360-degree marketing…

Disney+ has a great lineup for March 2020

Disney+ has been expanding its content library since its inception in November 2019. March 2020 will…

TRA names ZEE5 as ‘India’s Most Desired Video Streaming Brand’

ZEE5 has been named as ‘India’s Most Desired Video Streaming Brand’ as per TRA’s recently-released Most…

“Hoichoi to dig deep into sub-genres and churn out more original content in 2020” : Vishnu Mohta

The Indian OTT industry is showing no signs of stopping! With almost 40 video streaming platforms,…

Lattu Kids collaborate with Xiaomi’s Mi TV to reach three million+ new potential consumers

Lattu Kids has inked a market and content partnership deal with Xiaomi’s Mi TV. With this…

An interactive Carmen Sandiego will be coming to Netflix

Netflix is bringing an interactive Carmen Sandiego special in March, adding to its lineup of viewer-controlled…

Mo Willems inks deal with HBO Max for animated specials

HBO Max has announced an exclusive, multi-year deal with children’s author Mo Willems, establishing him as…

Disney promotes Hulu CMO Kelly Campbell as the president to run the streaming service

Disney has upped Hulu chief marketing officer Kelly Campbell to the position of the president to…

Streaming app, Quibi greenlights stop-motion animated series

Quibi greenlights Micro Mayhem, a stop-motion animated series from Stoopid Buddy Stoodios and eOne. Created and executive…

MX Player ranks seven in the ‘Top Video Streaming Apps’, as per App Annie

After being the ‘Breakout Video Streaming App‘ in 2019, homegrown video streaming service, MX Player has now…

‘Punyakoti’, first Sanskrit animated film taken up by a global digital platform

The first Sanskrit animated film, Punyakoti will be available on a global digital platform soon, as…

‘Friends’ returning for a special episode on WarnerMedia’s upcoming streaming service, HBO Max

It’s happening! Finally! All the Friends fans can rejoice, as the popular sitcom is coming back…

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