ZEE5 has been named as ‘India’s Most Desired Video Streaming Brand’ as per TRA’s recently-released Most Desired Brands 2020 report. India witnessed a digital explosion 2016 onward due to the rapid increase in smartphone uses and cheaper internet. Since then, digital content consumption, leisure binge-watching has become a norm and, ZEE5 is leading the category in its debut year as India’s Most Desired Video Streaming Brand. Commenting on the award, ZEE5 India CEO Tarun Katial said: “It is a very proud moment for us. A young start-up at heart and being in the business for over two years, we have managed to engage with India’s ever-growing appetite for entertainment and serve them with their favourite content in 14 Indian languages. We are extremely delighted and honoured to be adjudged as India’s Most Desired Video Streaming brand by TRA. ZEE5 today has become ‘Super App’ of India with a depth of offering across content types, genres and languages that is hard to beat. We believe that with our unrelenting focus on producing quality content, building a robust distribution network and technology advancements, we will endure to entertain our audience and continue being the top streaming platform in India on any device at any time.” The award showcases ZEE5’s leadership position in content, reach, distribution, and the enormous popularity of the variety of shows and movies available for viewing on the platform. It has overtaken all other notable OTT platforms. TRA Research CEO N. Chandramouli added, “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level. TRA’s syndicated research is based on our proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 36 intangible attributes of a brand”.