Viacom18 partners with Pinkfong to launch Baby Shark merchandise in India

In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products in an exclusive deal with Pinkfong have come together to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character. With seven plus licensees appointed across 10+ categories and 250+ leading retail partners, the exclusive merchandise will be available at a starting price of Rs. 199 onwards.

Monopolizing pop culture since 2016, Baby Shark along with family members Mommy Shark, Daddy Shark, Grandma Shark, Grandpa Shark and William have been captivating its young fans with programming stunts, short-form videos and sing-along theatricals. Recently, Pinkfong also became the world’s first kids brand to receive the YouTube Custom Creator Award for surpassing 50 million subscribers.

In an attempt to expand the Baby Shark world and attract young viewers between the age group of zero to five years, Viacom18 Consumer Products along with Pinkfong are all set to perpetuate the success of the ultra-viral video through all-new content, including an exclusive consumer products range, reinforcing and re-establishing it as a global franchise.

With global affinity, catchy music, vibrant colors, dual-gender appeal and a multi-generational family, Baby Shark’s range of exclusive merchandise is a strong proposition to attract young Indian kids. The exclusive Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc. through licensed partners and leading retailers across India like Hamleys, Amazon, Landmark, Toys R Us and many more.

Commenting on the launch of the exclusive Baby Shark merchandise Viacom18 head-network sales Mahesh Shetty said, At Viacom18 consumer products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters.  Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”

Going forward, an animated series on Baby Shark is also set to launch on Nickelodeon.