It’s just the second week of 2021 and Cosmos-Maya is on the heels of its stellar performance in 2020.
By mid-2021, apart from the announced numerous upcoming projects the studio will be launching the second seasons of fan favourite shows – Titoo, Gadget Guru Ganesha and Bapu.
Titoo and Gadget Guru Ganesha have reached respective milestones merely six months into their preliminary release. Titoo has been a top performer on Turner-owned POGO, consistently being in the Top five viewed kids’ animated programmes on Indian TV. Bapu and Gadget Guru Ganesha are streaming on Indian OTT platform ZEE5 and have been consistent top performers on TV as well, with Gadget Guru Ganesha contributing strongly to gross channel viewership of Disney Channel India.
Released in July 2020, Titoo is about an eponymous schoolboy who likes to help people but always ends up brewing trouble in the process. Bapu that released in May 2020, is a show about the Mahatma in a fun rendition of his social principles. On Ganesh Chaturthi 2020, the studio released Gadget Guru Ganesha, a fantasy animated show about a group of orphans and their friendship with a little Ganesha who employs mystical gadgets to solve problems with them.
Commenting on the development, Cosmos-Maya CEO Anish Mehta stated, “This update stands to a simple fact – Cosmos-Maya knows kids’ animation. We are creating some fantastic projects, keeping up with our timelines for 2021 with the same efficiency we kept in 2020. This is just the start of a great set of offerings lined up by Cosmos-Maya. Disney India and Turner (WarnerMedia) have played an integral part in our shows achieving the level of success that they see today. The domestic and international markets are opening up to a large cultural and creative diversity of animated content from every corner of the globe, and Indian homegrown kids’ content is here to make a mark deeper than ever. Our creative heads Suhas Kadav (Bapu) and Dheeraj Berry (Titoo and Gadget Guru Ganesha) have helmed the projects with utmost ingenuity and have met the bar for success as with every Cosmos-Maya produced project. We have our finger on the pulse of audience demands and the media business landscape and 2021 will see the best of it.”
Cosmos-Maya has unwaveringly adhered to strict production and release timelines in the past year, and it has reflected in the best way for the quality and performance of the eight shows they’ve released. The new announcements are just the beginning of a long lineup planned in 2021, with big names such as Dabangg and Tenali Rama also in the offing.
Speaking about the popularity of Gadget Guru Ganesha, Dheeraj Berry revealed to Animation Xpress earlier, “We’re thrilled with the amazing response. Kids get really fascinated and bond well with the characters when they can relate themselves with them. Also, using regional language and characters in the show help[ed] us develop a deeper connection with the kids speaking native languages. Keeping this in point, we incorporated regional characters in Gadget Guru Ganesha from various parts of India including Himachal Pradesh, Punjab, North East, Uttar Pradesh and more.”
On the other hand, Cartoon Network and POGO South Asia Network head Abhishek Dutta shared with Animation Xpress that “Titoo: Har Jawab Ka Sawal Hoon, turned out to be one of the most successful launches ever in the kids’ genre in 2020 and is currently #2 in the entire kids’ genre in terms of average yield.”