Broadcast Audience Research Council India (BARC), the world’s largest Television Audience measurement body, announced the appointment…
Tag: BARC India
Q4 2021 records highest Ad Volumes for a quarter with a bumper festive spike: BARC Think Report
As per BARC Think Report – December 2021, 2021 records 22 per cent growth in Ad…
MRSI appoints BARC India’s Derrick Gray as vice president
BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…
TV industry witnesses more than 850 new advertisers in July 2021: BARC India
Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms…
Sony YAY!’s ‘Taarak Mehta Kka Chhota Chashmah’ becomes top rated show of 2021
Sony YAY!’s latest and biggest offering of 2021 – Taarak Mehta Kka Chhota Chashmah has been…
Kids genre viewership grew by 27 per cent in 2020; NPT viewership increased 31 per cent: BARC India
2020 was an overwhelming year, and it kind of showed a trailer to what dooms-year would…
Kids sector sees maximum growth in Ad Volumes in Jan. 2021: BARC
The kids sector knows no stopping! The sector has seen the highest growth rate in terms…
BARC India renames Impressions to Average Minute Audience (AMA) as per global standards
Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…
BARC India mitigates impact of landing page on TV viewership
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…
Kids sector stable as per genre share; continues to drive growth in Non Prime Time: BARC
Kids sector stable as per genre share; continues to drive growth in Non Prime Time: BARC
BARC India COO Romil Ramgarhia steps down
BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…
Nick TV network leading the way in kids space throughout the year: BARC data
Nickelodeon (Nick) has been named as the number one network throughout the past year – from…