Q4 2021 records highest Ad…

As per BARC Think Report – December 2021, 2021 records 22 per cent growth in Ad…

MRSI appoints BARC India’s Derrick…

BARC India chief of measurement science and business analytics Dr. Derrick Gray has been appointed as…

TV industry witnesses more than…

Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms…

Sony YAY!’s ‘Taarak Mehta Kka…

Sony YAY!’s latest and biggest offering of 2021 – Taarak Mehta Kka Chhota Chashmah has been…

Kids genre viewership grew by…

2020 was an overwhelming year, and it kind of showed a trailer to what dooms-year would…

Kids sector sees maximum growth…

The kids sector knows no stopping! The sector has seen the highest growth rate in terms…

BARC India renames Impressions to…

Going in sync with global television measurement standards, the world’s largest and India’s sole television measurement…

BARC India mitigates impact of…

As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and…

Kids sector stable as per…

Kids sector stable as per genre share; continues to drive growth in Non Prime Time: BARC

BARC India COO Romil Ramgarhia…

BARC (Broadcast Audience Research Council) India COO Romil Ramgarhia has stepped down from his post. He…

Nick TV network leading the…

Nickelodeon (Nick) has been named as the number one network throughout the past year – from…

Disney India was the top…

Disney India was the top kids network from week 24 to 27, 2020: BARC