Toothpaste brand Dabur Herb’l Charcoal has collaborated with Disney to introduce a limited-edition Star Wars pack for the former’s Activated Charcoal Toothpaste.
The toothpaste, featuring Star Wars‘ character Darth Vader, was launched on 4 May. The date is called Star Wars Day, an informal commemorative day observed annually to celebrate the Star Wars media franchise created by filmmaker George Lucas.
Dabur India marketing executive vice president Abhishek Jugran said, “This collaboration, first in adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb’l Activated Charcoal toothpaste’s proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb’l Charcoal aims to connect with diverse demographics, elevate the grooming experience.”
The toothpaste is available on Amazon from 1 May.