WarnerMedia appoints TheSmallBigIdea as its social media agency for HBO and WB Brands in India

TheSmallBigIdea has been roped in by WarnerMedia as its social media agency for HBO and WB, the media and entertainment company’s two English language movie channels in India. 

The full-service digital agency is entrusted with increasing reach by using social media to build brand awareness in new markets, strengthen affinity in existing markets through relevant engagement and by developing a distinct voice to drive publicity. TheSmallBigIdea, has considerable experience in working with entertainment brands, and is known for its data-driven creative approach and an understanding of driving engagement beyond India’s metros. 

Siddharth Jain

Speaking on the appointment, WarnerMedia Entertainment Networks – South Asia managing director Siddharth Jain said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”

With some of the world’s most famous movie franchises on both channels, TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier two and three cities. Their mandate includes Facebook, Instagram and Twitter for HBO and WB respectively.

Further commenting on the mandate, TheSmallBigIdea co-founder and CEO Harikrishnan Pillai added, “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”

Earlier this year, TheSmallBigIdea rolled out a multi-language campaign for HBO to promote Godzilla: King of the Monsters. Targeting India’s southern and northern states, the campaign generated conversations and drove substantial engagement.

Harikrishnan Pillai

TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning and Buying, Social Listening and ORM services, Augmented and Virtual Reality amongst other ancillary marketing services. Recognised for their propriety creative-tech tool ‘ACE’, TheSmallBigIdea has enabled brands to arrive at campaign messaging by integrating insights from social sentiments and enterprise data.