Pinkfong collaborates with NCT DREAM for augmented reality filters

SmartStudy, the global entertainment company behind the cultural phenomenon Pinkfong Baby Shark, and NCT DREAM team up for NCT-REX AR filter, the augmented reality (AR) camera filters featuring the animated characters of NCT DREAM’s members. The first lineup of the filters is available to apply on BeautyPlus and BeautyCam, the global leading beauty apps by Meitu, starting 9 December 2021 KST.

NCT-REX AR filters mark Pinkfong and NCT DREAM’s third collaboration since NCT DREAM’s ‘Dinosaur ABC’ cover video and Pinkfong’s ‘Hot Sauce’ animated music video. Released last May 2021, NCT DREAM’s ‘Dinosaur ABC’ and Pinkfong’s ‘Hot Sauce’ immediately became sensations, amassing 10 million views on YouTube within two weeks and nine days each. 

The NCT-REX AR filters include NCT-REX’s official photocard effect, ‘Hot Sauce’ inspired makeup effect, and face stickers effect, featuring the animated characters of NCT DREAM’s seven members in dinosaur costumes from Pinkfong and NCT DREAM’s beloved franchise NCT-REX. 

With the immersive AR effects inspired by NCT-REX, fans and users can create their own NCT-REX themed images by simply applying NCT-REX AR filters on the BeautyPlus app. 

SmartStudy has proved its global IP power in the camera AR filter market, recording 10 million cumulative downloads of Shark Family and Pinkfong filters in BeautyPlus and BeautyCam apps released in 2019.