Global entertainment company Outfit7 has signed an apparel on-demand deal with MerchANT, a London-based tech start-up and licensing company, for Outfit7’s flagship entertainment brand, Talking Tom and Friends.
The Talking Tom and Friends MerchMAKER launches on 27 August 2014 and will allow fans to create their own bespoke Talking Tom and Friends merchandise using MerchANT’s groundbreaking interactive personalization system. Users in the UK and Ireland will be able to choose from a wide range of apparel and accessories to customize with their favorite character images and quotes.
“The Talking Tom and Friends MerchMAKER is a new, exciting touchpoint for consumers to engage with the Talking Tom and Friends brand,” said Angeles Blanco, senior Director of Licensing and Merchandising at Outfit7’s UK subsidiary. “The partnership with MerchANT is a great fit for our brand, as it centers on interactivity, fun and consumer engagement – attributes that are at the core of Talking Tom and Friends.”
Established in 2012, MerchANT uses interactive personalization platforms connected to social media to deliver licensed product ranges – spanning film, TV, apps and gaming – utilizing the ‘Just-in-Time’ manufacturing method.
“MerchANT is very excited to be working with Outfit7 on the Talking Tom and Friends merchMAKER,” said Charlotte Clisby, head of business development at MerchANT. “We believe that this product will give fans the opportunity to create something truly personal to them.”