With 26 stores already functioning, Green Gold Animation has launched yet another store in the town of Zirakpur, few miles away from Chandigarh.
Green Gold store is a place where all the merchandise based on popular characters – Chhota Bheem, Little Krishna, Mighty Raju and few more are accessible to kids below 12 years.
“We are planning to have 50 stores in India by the end of 2014; we are open to any city. We are mainly targeting metro cities as of now. We have no plans to open the store out of India at the moment; as we firstly need to build up the Indian market,” said Green Gold store Head, Sudeesh Varma.
Chhota Bheem is the only show from India which has proven itself as a merchandising brand with a range of products such as comics, DVDs, apparel, Home Decors, toys, games, back to school, Gifts & Stationary.
About Rs 6 crore was generated last year in revenues from the Green Gold store. “The response has been good so far, though there has been lull in the retail sale but we are positive about it and we are adding lots of new products and variety. I hope we have better and good business in future,” he added.
With new designs for T-shirts and other apparels, the store is also launching a Chotta Bheem TAB for kids. The Tab will have games and in-built reading material to educate children. The TAB is a licensed product and will cost Rs 8,499 each. It will be available shortly in all leading Green Gold stores.