As Cartoon Network sashays towards its 20th Anniversary; the channel adds another feather to its cap. It has been bestowed with two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December.
Cartoon Network Super Toons won the Gold Award in the category – Best School Contact Program and the Bronze Award in the category – Best New IP – Event /Activation at EEMAX.
During November – December 2013, Cartoon Network organised a mammoth and unique campaign called CN Super Toons. This first of its kind award show gave children the opportunity to vote for their favourite characters, shows, gags and other iconic moments from Cartoon Network. The month-long campaign included on-air promotions, digital voting via cartoonnetworkindia.com and on-ground road shows across three cities culminating in a 9,000-people mega award show in Mumbai.
Commenting on this victory, Turner International India executive director & network head – kids, south Asia Krishna Desai said in a statement: “We are extremely honoured to have been felicitated with these awards for the CN SuperToons campaign. It is a great recognition that proves that a strong concept with a multiplatform approach not only enthrals kids and parents but also gains industry acclaim. It will be our endeavour to continue to provide innovative and engaging content for our viewers.”
Organized by EEMA (Events and Entertainment Management Association), EEMAX recognises outstanding contributions made in the Events and Entertainment industry in India.
The popularity of Cartoon Network certainly extends well beyond television. Its website, mobile games and customised back-to-school merchandise are equally popular with children. On-ground events such as the School Contact Programme and CN Super Toons awards also engage with thousands of fans from across the country.