Cartoon Network and Balenzia have come together with a new colourful and comfortable collection of fashionable socks, inspired by–We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls, Courage- The Cowardly Dog and Ed, Edd and Eddy.
The everyday humble accessory now brings to life the animated worlds of timeless favourites and new-age icons to fans so that they can put their best foot forward, literally!
Cartoon Network Enterprises, the licensing and merchandising arm of Turner India and Balenzia, a premium sock brand, are launching this range of uber-cool socks for women, men and kids to quirk up the lives of fans. The range that is available online now, includes Townsville’s famous sister superheroes, the tech-savvy bears or the renowned science prodigy into your sock drawer, with chic styles and designs.
Commenting on the partnership, Cartoon Network Enterprises, South Asia senior director, Turner India, Anand Singh said: “The new range inspired by The Powerpuff Girls, We Bare Bears, Dexter’s Laboratory and more, gives an opportunity for fans to dive into the fantasy world of their favourite toons. The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way.”
The deal follows a successful tie-up for Justice League from Warner Bros. consumer Products, which is also managed by Turner India in South Asia, this new range is another milestone as it sets a benchmark in redefining fashion. The partnership enables Cartoon Network Enterprises to expand its offerings and strengthen Balenzia’s brand identity as the new pop-culture shopping destination for millennials.
“We are extremely excited about this launch. The partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience! The expressive and quirky collection helps us further strengthen our women and kids portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts,” added Balenzia director Rahul Gupta.
These eye-catching and fashionable, the socks collection comprises of premium quality and pop-culture inspired prints, available in vibrant colours and unique patterns on Balenzia.com and leading e-commerce websites like Amazon, Flipkart, Snapdeal and Jabong.