The Abby One Show Awards 2024, South Asia’s Gold standard, is gearing up for this year’s event.
The Advertising Club announced the 55th edition acknowledging creative excellence in advertising. Held over three days, The Abby One Show Awards 2024, are scheduled to take place on the 29, 30 and 31 May during Goafest at Grand Hyatt, Bambolim, Goa.
In an ongoing effort to elevate the prominence of the ABBYs, The Advertising Club strengthens its collaboration with The One Show for the third time in a row. This partnership aims to enhance the global standards of judging, jury selection and transparency, further taking the preeminent ABBY Awards to new heights of recognition.
“We, at The Advertising Club, are proud to announce the 55th edition of the ABBY One Show Awards. Over five decades, the ABBYs have not just recognised brilliance; they have fuelled it, inspiring professionals to push boundaries and set new standards. As we celebrate this milestone, our commitment to raising the bar remains unwavering,” said Havas India, South East, and North Asia group CEO and The Advertising Club president Rana Barua. “By partnering once again with ‘The One Show,’ a global benchmark for creativity, we aim to continue to amplify the ABBYs’ global presence. This collaboration underscores our dedication to presenting an award show of unparalleled authenticity and significance. As we embark on this exciting journey, we eagerly look forward to celebrating victories and work that will undoubtedly add new chapters to the illustrious history of the ABBY Awards.”
“Over the years, the ABBY Awards have grown in stature, a testament to our industry’s relentless pursuit of brilliance. Each edition has marked new milestones, recognizing outstanding work that has set benchmarks and inspired future generations. We are delighted to co-host the ABBY One Show Awards at Goafest,” said GroupM South Asia CEO and Advertising Agencies Association of India president Prasanth Kumar. “Our collaboration with the Advertising Club underscores our shared commitment to nurturing creativity and celebrating outstanding achievements within our vibrant community. As we eagerly anticipate the 55th edition, we look forward to contributing to the legacy of the ABBY Awards and inspiring new chapters in the narrative of creative excellence.”
“The ABBY One Show is a one-of-its-kind award that has been recognised as the gold standard in the Indian advertising, media and marketing industry, for over five decades. What makes it truly unique is that it is an award of our industry, and has been nurtured by the industry, for the industry,” said The ABBY One Show Awards 2024 chairperson Ajay Kakar. “The awards have kept pace with the changing times and believe that nurturing and showcasing the work, with a spotlight on the young professionals, is integral to the growth and vibrancy of our industry. As we embark on this 55th edition, we eagerly look forward to witnessing outstanding creative work that will undoubtedly set new benchmarks and inspire the industry at large.”
With a promise to garner global acclaim for remarkable achievements in creative advertising, the ABBYs stand out as a highly revered award property. Recognised as the biggest and the most prestigious advertising award show in the nation, victories at the ABBYs have not only secured domestic acclaim but have also translated into international recognition at prestigious events such as Cannes and One Show, setting unprecedented benchmarks in terms of scale and innovation.
The ABBY One Show Awards 2024 will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004.