Mumbai based game development company Paradox today announced their alliance with India’s leading online travel booking company Travelguru (www.travelguru.com) for their Wimbledon 2006 Contest.
The contest, open from 1st July, 2006 to 1st August, 2006, is woven around Wimbledon 2006 Mobile game launched by Paradox in association with Pixiem. The contest is open for customers of Reliance Mobile World and the winner will be awarded a round trip to the scenic city of Big Ben and Thames – London. This trip for two will be sponsored by Travelguru, who are the official sponsors for the contest prizes.
Wimbledon 2006 is a tennis game where the objective is to keep winning in various tournaments to finally compete in the championship. The game features the Wimbledon 2006 Contest for Reliance Mobile World subscribers across 22 circles. To take part, the users will be required to download the game and answer three questions on Reliance Mobile World.
The prizes will be sponsored by Travelguru, which is also India’s first Metasearch travel solutions company offering its customers the best price, deals and options on air fares and hotels. On the alliance with Paradox, Travelguru’s CMO Devyani Nagpal said, “Gaming is where the future is. It is becoming one of the fastest-growing media of advertising. Paradox is a pioneer in this field and their gaming know-how coupled with market understanding will help us achieve our business goals effectively. Travelguru is proud to be a partner with Paradox for this contest.”
On the alliance, Salil Bhargava, CEO of Paradox said, “Sports-based Mobile games have always enjoyed huge popularity in gaming circles. With Wimbledon 2006 already on, this is best time for the contest, which will also serve as a platform to reach out to our audiences on a mass scale. Travelguru will be Paradox’s partners for the prizes and we’re looking forward our association for the contest.