Mountain Dew announces a global partnership with popular mobile games PlayerUnknown’s Battleground Mobile (PUBG MOBILE).
Players around the world will be able to power up at in-game Mountain Dew “Fuel Stations,” available across the game’s newest map for a limited time. Fans in specific international markets can also unlock rewards and in-game prizes with the purchase of specially marked Mountain Dew products. Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship in 2020.
“We’re thrilled to join forces with PUBG MOBILE and engage with esports fans in a big way. This global collaboration establishes a new chapter in gaming innovation and drives our promise to energise the next generation of esports enthusiasts with unparalleled activations,” said PepsiCo Global Beverages, vice president, brand marketing and innovation Pat O’Toole.
“PUBG MOBILE and its esports are breaking records with huge fans worldwide. Together with Mountain Dew, we can’t wait to see how players fuel up for victory,” said PUBG MOBILE Global Esports director James Yang.
“It has been an absolute pleasure to help squad up the biggest partners of NODWIN Gaming in Mountain Dew and PUBG MOBILE. The faith in the worldwide gaming and esports community exhibited by Mountain Dew in tandem with the mammoth reach of PUBG MOBILE allows for gaming to show true power of scale. We are delighted to be involved in these two global giants joining hands for an exciting partnership that celebrates the spirit of inclusiveness through gaming in markets across the world which played a key role in developing the campaign and the partnership,” said NODWIN Gaming MD and co-founder Akshat Rathee.