As the sporting world is adapting to the contactless environment in the post COVID-19 pandemic era, Esports Federation of India (ESFI) joins hands with sports communication firm Artsmith to make their presence felt in the world of media and take the sport to the next level.
Esports has emerged as the only spectator sport in the recent past with more than 500 million fans across 152 countries along with 300 million strong online Indian gaming communities that engage through various streaming platforms and with the absence of live sport during corona virus time stricken world, esports industry has seen a huge spike.
ESFI director, board member and VP of Asian Electronic Sports Federation Lokesh Suji was delighted with the association. “I believe this partnership has the potential to work wonders in positioning Esports and the esports athletes in India who are not only skilled but have the ability to be the best in the world. Winning a bronze medal in the demonstration events at the 2018 Asian Games in Jakarta is a testament of many such untold stories. We welcome Artsmith and are looking forward to work with them.”
An entrepreneurial venture, which was started by former sports journalists Udita Dutta in 2011, Artsmith expertise in innovative mix of PR and digital to create impact and customised content curation to drive the messaging for the brands. The company has been successfully managing communications for major national and international sports events, national sports federations as well as sports leagues in the country.
With most sports and brands adapting the virtual world of gaming in the COVID-19 era, the opportunity is enormous.
“With the changing dynamics and ability to innovate and adapt will augur well in the current scenario. Brands are now able to access new avenues which are giving various sports a whole new space to engage with their fans and therefore create a completely new stream for revenue that also resonates a millennial mindset. As an agency, we believe this is an ideal time to engage with the sport and reimagine the communication, ” said Artsmith founding principal Dutta.
Having exclusive mandate for big ticket sports tournaments in India like the South East Asia’s only ATP tournament-Tata Maharashtra Open, India Open-country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) and promoting unconventional sports like MMA with ONE Championships in the country, this partnership promises to change the way Esports is perceived in India while it gears to be a medal sport at the 2022 Asian Games.