VFX 2021 eMLS Cup to kickoff from 20 March -

2021 eMLS Cup to kickoff from 20 March

Major League Soccer’s esports league, eMLS, and Electronic Arts (EA) has revealed the full details for the 2021 eMLS Cup presented by Coca-Cola. From 20 March to 21 March, the top EA SPORTS FIFA players in North America will compete for a league-record of $40,000 eMLS prize pool. Throughout this week, fans will also have an opportunity to purchase a new limited-edition eMLS jersey, earn prizes through giveaways, participate in social campaigns, and compete in the competition. 

Through eMLS, MLS and EA are able to engage the digitally native and gaming-oriented soccer fanbase during the MLS offseason, sustaining sports engagement through the power of EA SPORTS FIFA. Every two out of three MLS fans reported in a recent survey they regularly play EA SPORTS FIFA and more than 75 per cent of MLS fans noted the video game franchise is very important to the enjoyment of the sport. In February, eMLS League Series 2 averaged 45,000 concurrent viewers over the two-day broadcast, which established a new record for the league and a 24 per cent uptick in viewership from the same event in 2020.

“eMLS Cup is the culmination of an unbelievable esports season enabling fans to support their favourite Clubs in unique ways, while providing some of the best EA SPORTS FIFA players in the world with a safe and competitive environment. Our commitment to esports, along with the incredible support of our sponsors, has helped us to better serve fans, reach new audiences and showcase the unique role eMLS has in the North American fan experience,” said MLS senior vice president of properties and events Camilo Durana.

The competition will be played exclusively on PlayStation4 (PS4) with 12 eMLS players competing in a two-day, single-elimination bracket. Eleven eMLS players have qualified to the eMLS Cup bracket through their competitive performances in the first two events of the eMLS season – eMLS League Series 1 and 2 presented by Coca-Cola. The 12th and final spot will be determined as the remaining 16 eMLS competitors compete in a Last Chance Qualifier from 16 March to 17 March. In addition to cash prizing and a trophy, the top three eMLS Cup competitors will qualify directly to the EA SPORTS FIFA 21 Global Series North America Playoffs. 

“Major League Soccer continues to accelerate esports growth with a progressive and innovative approach to the fan experience. The eMLS Cup will demonstrate again how MLS and its clubs are inextricably woven into the fabric of soccer and esports fandom,” said FIFA Competitive Gaming group director and commissioner Brent Koning. “

In celebration of eMLS Cup, eMLS debuted a limited-edition eMLS Cup jersey, developed in collaboration with Adidas, which is now available for purchase on the official site. Net proceeds from jersey sales will benefit Special Olympics. Additionally, eMLS produced two eMLS Player Profiles presented by Pringles to highlight some of the eMLS players and their unique stories, airing on eMLS owned and operated channels.

Fans and players alike will also have an opportunity to take to the virtual pitch in the EA SPORTS FIFA 21 PS4 Tournament: eMLS Fan Challenge, where the top 64 EA SPORTS FIFA players will each walk away with prizing, and the grand prize winner will receive a PlayStation5 console. In anticipation of eMLS Cup and MLS season return, eMLS and Coca-Cola are also teaming up for the ‘Sip & Scan’ sweepstakes, where fans can grab a Coke and scan the can for a chance to win MLS gear, Coca-Cola prizes, eMLS Cup jerseys, and more.

In addition to experiencing record viewership growth, this 2021 eMLS season has a record 27 MLS Clubs represented, with two new Clubs joining this year — Inter Miami CF and St. Louis CITY SC. In its inaugural season back in 2018, eMLS launched with 19 Clubs. MLS expansion Clubs, like Austin FC and St. Louis CITY SC, opted to join eMLS and compete virtually before even kicking off their first game in MLS.

The official partners of eMLS that will be integrated throughout 2021 eMLS Cup are Coca-Cola, PlayStation, Cheez-It and Pringles, SCUF Gaming, and JLab.