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Despite a growing global demand for animated content, India struggles to make a significant mark in the field of animation. Especially in the area of original IPs, like the US or Canada or the UK, or even China have done.
People may argue that we are a on great AVGC-XR trajectory. Even prime minister Narendra Modi has spoken favourably about Indian animation industry’s efforts on his Mann Ki Baat show. But he will only echo what the industry through influential bodies like CII and Ficci is dishing out to his teams and the ministry of information & broadcasting – and then to him. He could also well be sounding optimistic to motivate those who are working in Indian animation.
The point is: have we gone beyond scratching the surface of the potential out there for India’s rich stories?
Some like Paperboat Design co-founder Aashish Mall think we have some distance to go. According to him, there are 10 critical factors holding the industry back:
(The views expressed in this article are entirely the writers and AnimationXpress does not subscribe to them. Reproduced from a post by Aashish Mall on linkedin after getting his permission.)