Studio 100 Group has teamed up with TV Cultura to broadcast the CGI hybrid series Mia and Me in Brazil.
Already quite popular on YouTube in Brazil, the first two seasons of Mia and Me will air on Brazilian free television network, TV Cultura, starting from today.
Targeted to girls aged six to 12, one episode of the series will have a daily slot within TV Cultura’s kids’ programming schedule, from Monday to Friday for the next two years. As the new children’s attraction on TV Cultura, the first episode will air at 5 pm today, on Brazil’s Children’s Day.
The free TV launch of the successful hybrid animated series will be supported by a broad marketing and social media campaign in collaboration with Studio 100 Media’s assigned local license agency, Brandhouse Licensing. The agency is also working on a broad range of licensed products including toys, apparel and publishing. Till today the Brazilian YouTube Channel for Mia and Me accounts for more than 400,000 subscribers with over 135 million views. Additionally, TV Cultura has reached out to in excess of 150 million people in 26 states and federal districts in 2,200 cities through its national network of affiliates and retransmitter partners.
Commenting on this collaboration, TV Cultura acquisitions coordinator Fabiana Quinteiro said, “We are very glad with this new partnership with Studio 100 Media. Mia and Me is already a huge success on YouTube, and now it is reaching out to more children, around the country, by Free TV. The animation is in line with TV Cultura’s institutional mission, which is to transmit programs of an educational and cultural nature. Mia and Me has already empowered girls all over the world, and now it’s the Brazilian girls’ turn.”
The official synopsis for the first season follows:
12-year-old Mia finds herself hurled into the wondrous world of Centopia, full of elves, unicorns, pans and dragons. But the once idyllic kingdom is in danger. Evil Queen Panthea seeks to capture the unicorns and harness their power to keep herself young. The valiant elves, led by Prince Mo and daring warrior Yuko, fight to stop her. Thanks to her unique ability to communicate with unicorns, Mia must safeguard the golden-horned Onchao. As Mia bounces between trying to fit in at her new school and her life as a fairytale elf, she becomes the key to saving Centopia.
Studio 100 Media Marketing and Brand Management director Peter Kleinschmidt added, “We are excited about this new collaboration with TV Cultura. Knowing that Mia not only finds acceptance but real fans with her own power in Brazil, we cannot wait to see what the new free TV presence will add to her success there. TV Cultura is the most important public television in the country and shares our values as a company – we very much look forward to working with the teams for Mia’s growing success.