ADLABS, Gini & Jony to co produce animated feature

Leading Indian media conglomerate Adlabs Films Ltd and Kid’s apparel giant Gini & Jony have joined hands to produce an animated feature film based on the characters, “Gini & Jony” We are optimistic about the future of Indian Animation content and believe Gini & Jony characters are well established in the Indian kids mind space” said Manmohan Shetty, Chairman of Adlabs Films Ltd. He added, â€?We continue our focus on the Indian animation industry and will soon announce more projects Prakash Lakhani, Managing Director of Gini & Jony said â€?We believe that an animation film based on our characters will take our brand to the next level, and we have found an ideal partner in Adlabs. We are confident, that this move will complement our rapid growth in the retail space and is in line with our objective of being the No.1 Indian Kids apparel brand in India. Talking in detail about the project with Animation Xpress.com, Adlabs Animation Head Siddhartha M Jain elaborated, â€?Gini & Jony is going to be a landmark film in Indian animation. It is an action adventure film with a very well defined TG of 4-14 urban kids and can crossover very smoothly across the world. We are currently in the development stage of this project and plan to start full scale production in the next few monthsâ€? â€?One of the most interesting things about G&J is that it is a huge brand with a retail network that means huge merchandising potential. They have 400+ dealers and are adding stores every month. Huge scope for in store promotions and retail sales for Merchandise and home videoâ€? he added. Commenting on the Adlabs Animation business model, Jain said â€?The advantage we have in this space is that we have not invested in infrastructure or don’t have to manage operations and artists. We can select the best brands, licenses, story ideas and projects and invest our resource in developing them, while we pick and choose the most suited production partners from across the worldâ€? “Plus we don’t have to wait for one project to get over to be able to start another project”, he added. A few months ago Adlabs had announced a 3D animated feature film â€?Superstarâ€? with the lead character based on the likeness of actor Rajinikanth. This project is currently in development and will be ready for release in 2008. Adlabs Films Ltd is India’s leading publicly listed media company that is a dominant player in all spheres of the Indian media space. Apart from being the No.1 bollywood film laboratory, it is present in film production, film financing, exhibition, distribution, radio and animation amongst others. Founded by Mr. Manmohan Shetty a few decades ago, the Reliance-ADAG acquired a controlling stake in the company in 2005. Gini and Jony, founded in 1980 by Lakhanis, has today emerged as India’s leading Kid’s Lifestyle Brand. The company has been honoured with coveted Images Fashion Awards, CMAI’s Apex Awards and also from Shoppers Stop, Pantaloons and Inside Fashion year after year for the most popular and innovative kids wear Brands. connect@animationxpress.com