VFX Aardman and Cats Protection unveiled animated Christmas charity campaign -

Aardman and Cats Protection unveiled animated Christmas charity campaign

Award-winning independent studio Aardman has teamed up with the U.K.’s feline charity Cats Protection and TV presenter Holly Willoughby for the charity’s Christmas campaign Casper’s Magical Journey, inspired by the true story of a young boy and his missing cat.

Five-year-old white cat Casper went missing from his home in Plymouth in 2017, much to the distress of owner Anna Day and her 12-year-old son Daniel. Three years later, Casper turned up 55 miles away at Cats Protection’s Cornwall Adoption Centre near Truro and, thanks to his microchip, was able to be reunited with his overjoyed family.

“We were all heartbroken when Casper didn’t come back, particularly Daniel. We never expected to see him again after such a long time, so it was miraculous to get him back home,” said Anna Day. “The whole family is so excited that Casper’s story is being immortalized in this way – and hopefully it will encourage more cat owners to consider getting their pets microchipped.”

Willoughby, who is the voice of Anna in the video, said, “Casper and Daniel’s story is so lovely and, as a cat owner, it really struck a chord with me. It was a pleasure to be involved with such a wonderful project.”

“Such an epic true life story – going missing for three years and being found 55 miles from home – gave us so much scope to build an animated story,” said Aardman director Lucy Izzard. “The hardest part was keeping it short as there was so much we wanted to do with it! It’s not often we get to bring ‘real world’ narratives to life at Aardman, so we really relished this unique opportunity and were particularly excited to add a bit of Christmas magic into the mix!”

Cats Protection’s Director of Communications Judith Barnard said, “Our Christmas animation is always a heart warmer and we felt that Casper and Daniel’s story deserved the extra magical touch that Aardman always bring to their films. They’ve tapped into that special bond between a cat and its owner which brings such joy but also heartache when a much-loved cat goes missing. Casper’s tale will hopefully inspire more owners to microchip their mogs!”

The three-minute animation launched on 25 November on social media. Shorter versions of the film will air on TV in December.

VFX