IPG Mediabrands India CEO Shashi Sinha has been unanimously elected as the new chairman of Broadcast Audience Research…
Tag: BARC
TV Ad volumes post double-digit growth in 2021 over previous two years: BARC Report
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes…
Television Ad Volumes continue to grow with 156 million seconds in November
Television Ad Volumes continue to showcase steady growth with 156 million seconds in November, three per…
October records highest TV ad-volume in 2021
Riding high on the festivals and sports events, the total ad volume on Television was recorded…
TV ad volumes reaches highest levels in festive season 2021
Ad Volumes on television continue to post a healthy growth, with the July-September quarter registering 461…
Television recorded the highest Ad Volumes in August 2021: BARC India
Indian marketers and brands continue to place their trust in television once again as India kickstarted…
Nakul Chopra named as the new CEO of BARC
Broadcast Audience Research Council India (BARC), the industry’s television audience measurement body, announced Nakul Chopra as its…
Television Ad volumes for June 2021 grew by six per cent over June 2019: BARC
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith…
POGO has started airing brand new episodes of ‘Chhota Bheem’ from today, 24 August
POGO has started airing brand new episodes of 'Chhota Bheem' from today, 24 August
Rising internet users, COVID-19 pandemic and social distancing results increase in game consumption
The disruption caused due to COVID-19 pandemic and practicing of social distancing, have resulted in boredom…
BARC: Lack of sports pushed sports audiences towards virtual connectedness and gaming apps
BARC and Nielsen Media jointly rolled the sixth part of the report on “Crisis Consumption on…
Gaming continues to show growth with 44 per cent increase in game consumption hour
BARC and Nielsen Media jointly rolled the third part of the report on “Crisis Consumption on…