BARC India appoints Shashi Sinha…

IPG Mediabrands India CEO Shashi Sinha has been unanimously elected as the new chairman of Broadcast Audience Research…

TV Ad volumes post double-digit…

2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes…

Television Ad Volumes continue to…

Television Ad Volumes continue to showcase steady growth with 156 million seconds in November, three per…

October records highest TV ad-volume…

Riding high on the festivals and sports events, the total ad volume on Television was recorded…

TV ad volumes reaches highest…

Ad Volumes on television continue to post a healthy growth, with the July-September quarter registering 461…

Television recorded the highest Ad…

Indian marketers and brands continue to place their trust in television once again as India kickstarted…

Nakul Chopra named as the…

Broadcast Audience Research Council India (BARC), the industry’s television audience measurement body, announced Nakul Chopra as its…

Television Ad volumes for June…

With the economy showing steady signs of recovery, India’s advertising community continues to place their faith…

POGO has started airing brand…

POGO has started airing brand new episodes of 'Chhota Bheem' from today, 24 August

Rising internet users, COVID-19 pandemic…

The disruption caused due to COVID-19 pandemic and practicing of social distancing, have resulted in boredom…

BARC: Lack of sports pushed…

BARC and Nielsen Media jointly rolled the sixth part of the report on “Crisis Consumption on…

Gaming continues to show growth…

BARC and Nielsen Media jointly rolled the third part of the report on “Crisis Consumption on…