Travelers waiting at Mumbai’s Terminal 1B of Chhatrapati Shivaji Domestic Airport to board their flight can
now pay visit to the newly launched Green Gold Store at the terminal that is packed with Chhota Bheem goodies ranging from apparels, toys, stationary, accessories, home decors, comics, DVD, school products and lots more.
“The whole idea of setting up this store is to reach out to all the fans of Chhota Bheem and Mighty Raju. Shares Sudeesh Varma, Head, Green Gold Stores and Events with AnimationXpress.com
Series of Green Gold store launches kick started two years ago and this new store is the 26th Green Gold Store in India. The company is heading towards taking the store count to 70 by end of this year.” Prior to the airport store, we had recently launched a new store in Thane West City. Work is already underway to add more stores in Mumbai, Pune, Agra, Chandigarh,New Delhi to name a few”.
With the release of Green Gold’s Might Raju Rio Calling next month, the company, to this newly opened store, has added new merchandise of Mighty Raju from this film. “The idea is to present all kinds of merchandise to the children so they remain close to their favorite heroes.” Adds further
The top selling items at the Green Gold Store are action figures, apparels, back to school products, accessories, bow & arrow / keris sets, plush toys, board games, birthday party products and the new range of Mighty Raju movie merchandise are also gaining popularity. Sudeesh points out that “The key aspects that play a major factor in increasing the demand for the stores is Chhota Bheem and a good mix of exciting products, which has helped the stores to gain popularity and up the sales.”
Sudeesh concludes the conversation with us by unveiling strategies of Might Raju and Rio Calling, “’Mighty Raju Rio Calling’ is the first animated movie with Mighty Raju as the true super hero. We are pretty excited about this movie and are looking at a lot of options to get the movie promoted and marketed. The movie is packed with fun, excitement and loads of laughter. Hence, we have made this movie as the ultimate family entertainer for this summer.”
“We will be doing meet and greet events for the fans with Mighty Raju across Mumbai, New Delhi, Kolkata, Hyderabad and Bangalore which will leave the fans something to cherish about.”