ZEE5 India, the digital entertainment vertical of Zee Entertainment Enterprises Limited (ZEEL), has brought on board Rahul Maroli as the senior vice president and SVOD business RM head.
In his new role, Maroli will focus on building the subscription video on demand business through acquisition, growth and engagement of subscribers across B2B and B2C segments. He will be responsible for business development, customer success, brand and marketing functions at ZEE5.
With 18+ years of experience, Maroli has been steering market-leading companies in the automotive, mobility, e-commerce and consumer businesses. His last assignment was with Ola where he led the enterprise business, Ola Places and Strategic Alliances. Earlier, he conceptualised and started Ola Fleet Technologies and built Ola’s cab-leasing and asset management business.
Prior to Ola, for over a decade, he led sales, marketing and operations for LeasePlan India, a leading player in the business mobility industry.
Maroli is an alumnus of Xavier Institute of Management and Entrepreneurship and holds an MBA in marketing and finance.