Warner Bros. consumer products make a big bang at the licensing expo 2014

Warner Bros. Consumer Products (WBCP) has arrived at Licensing Expo 2014 with its impressive vault of powerhouse properties, including theatrical tentpoles, fan-favourite classics, milestone anniversaries and the global expansion of its themed entertainment business, as the lineup of partners and a myriad of programs help drive the company’s licensing, merchandising and retail business in 2014 and beyond. On the heels of Warner Bros. Pictures’ and Legendary Pictures’ hugely successful film Godzilla, which hit theaters this spring, master toy partner Bandai America Incorporated and licensing partners around the world are sustaining excitement for the “King of the Monsters” with a vast product line-up. WBCP will also highlight Middle-earth in Las Vegas with a strong force of worldwide licensees supporting the long-awaited finale to The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies. “We’re excited to arrive at Licensing Expo with an all-new slate of licensing opportunities that will bring fans around the world closer to their favorite characters,” said Warner Bros. Consumer Products president Brad Globe in a statement. “Featuring product inspired by both new and classic entertainment properties from Warner Bros.’ unparalleled entertainment portfolio, WBCP’s line-up is a testament to the strong, creative relationships we have built with all of our licensing partners.” Celebrating their landmark 75th anniversaries are the ever popular DC Comics Super Hero Batman and the beloved film classic The Wizard of Oz, among others.  Also in the spotlight this year are new programs based on the classic cartoons Scooby-Doo, Looney Tunes and Tom and Jerry, which continue to spark interest from licensees and fans alike. Additionally, WBCP and its licensing partners from around the globe will showcase fan-favorite properties such as the DC Comics portfolio, Harry Potter, The Big Bang Theory, Supernatural, the Hanna-Barbera catalogue of characters and Gone with the Wind, among many others.

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