Founding members of the UHD Alliance, representing leading companies in entertainment, technology, consumer electronics and distribution have issued a call for contributors to join their mission to advance a new and differentiated entertainment experience for Ultra HD including high dynamic range, wide color gamut, high frame rate and advanced audio.
The goal of the Alliance is to ensure these technologies, coupled with performance metrics, will deliver a premium entertainment experience throughout the Ultra HD ecosystem from content creation to consumer enjoyment.
“The members of the Alliance have joined together in a united effort to advance and maintain the highest standards for premium entertainment experiences. Following the establishment of our organisational structure, work scope and goals, we are now welcoming new contributing members,” said UHD Alliance president Hanno Basse.
In addition to working discussions around technical specifications and certification details, the UHD Alliance will help develop industry-standard branding so that consumers can clearly identify certified premium UHD content and devices offered in the marketplace.
Founding members include The DIRECTV Group, Dolby Laboratories, Netflix, Panasonic Corporation, Samsung Electronics, Sony Corporation, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment Media.