Truecaller is set to bring a unique experience for its users in India to live the Expendables’ life with the #TrueExpendable contest. Conceptualised around the trilogy of Expendables, Truecaller is set to launch this social media contest on 8 August till 21 August over its Facebook and Twitter channels. This contest would be further amplified over the Truecaller app giving users an opportunity to compete with their friends. Through this contest the participants will get a chance to experience the world of Truecaller and winfree couple movie tickets for Expendables 3.
The participant has to help team leader Barney Ross (Sylvester Stallone) to find a code in five mobile numbers that will be given to the participants through Facebook and Twitter and then decode it to be a part of Team Expendables. Each of these five mobile numbers will have a couple ofdigital numbers in it. The participants will have to collect all the series ofdigital numbers to create a mobile number and search Conrad’s (Mel Gibson) number over Truecaller. The participants will be getting clues all along the way to decode Conrad’s number over Facebook and Twitter. Screenshot of the Conrad’s verified mobile number on Truecaller should be tweeted by participants on the official Truecaller handle using #TrueExpendable, to claim rewards.
Starting 8 August, Truecaller would also be running a Twitter contest on Expendables trivia. The contest will run till 22 August. The in-app contest will start 15 August and will continue till 22 August, 2014.
All three contests by Truecaller would go live during: Friday 8 August, Monday 11 August and Friday 15 August.
The movie releases on 22 August in India. The official hashtag for the campaign will be #TrueExpendable.