Sony YAY! celebrates Ganesh Chaturthi in an eco-friendly way through  #YAYWaleBappa initiative

Ganesh Chaturthi is one of the most awaited festivals of the year. Apart from bringing friends and families together, the festival brings with it loads of happiness and enjoyment. This year, to encourage a positive difference in the festivities, Sony YAY! celebrated Ganesh Chaturthi in an eco-friendly way and brought alive the different avatars of #YAYWaleBappa with clay! This initiative of the channel brought kids from Kandivali’s RNA Royal Park in Mumbai, along with their friends with the channel’s YAYtoons Honey and Bunny, to drive home the concept of eco-friendly celebrations encouraging kids to create their special versions of the deity. Honey’s encouragement inspired all 100 kids to fully indulge in the event, while Bunny’s mischief kept the fun alive. With lentils, leaves, feathers and flowers – handing out nature friendly embellishments, the YAYtoons made sure every child decorated their idols with a dash of zing and originality. But that’s not all! While every kid was excited to click a picture with their toon best friends and their #YAYWaleBappa, each of them were gifted a Tulsi plant driving a bigger message. Inspiring kids to refrain from beach immersions, they were shown how to immerse their idols at home and use the same clay to grow plants thereby giving them a souvenir for a lifetime, which they can nurture and call their own. These celebrations will culminate with a special group immersion of the idols with all the kids. SPN kids genre business head Leena Lele Dutta commented, “With our philosophy of celebrating unlimited fun, we, at Sony YAY! have always aimed to create memorable experiences for kids and curate experiences that are engaging and enjoyable. Ganesh Chaturthi is a festival that everyone enjoys – lights, music, dance, family, and friends – the festival has it all! But changing times demand that we change the way we celebrate festivals. Children are the future of our society and what better way to bringing alive the dream of a clean society than through these agents of change.” The channel has also begun a contest calling in for entries from children across the country to send in pictures of their handmade eco-friendly Ganeshas. To encourage them to be environmentally conscious, the channel will showcase all these pictures on their social media platforms. This special Ganesh Chaturthi celebration is a step ahead in the direction of future-forward ideas of the channel that can positively impact kids.