Sony YAY! and Gelato Italiano partners for new treats this summer

The vacation season just got more mouth-watering! Popular kids entertainment channel Sony YAY! Has teamed up with Gelato Italiano to introduce two special flavours of the month across 12 cities in India. Fans can find delight with the flavour of Silk Chocolate in its every bite, just like KickO and Super SpeedO’s fights. The feline twin delights from Honey Bunny ka Jholmaal inspire a flavour that is undoubtedly the king of summer desserts, ‘Mango Ka Jholmaal’. These popular duos and their inspired flavours will definitely leave young kids go YAY! in delight! Speaking on the association, Sony YAY! VP Marketing and OAP Sujoy Roy Bardhan said, “We are delighted to associate with Gelato Italiano as we continue to deliver on our promise to add happiness in kids’ lives!” With a super successful canter activation, the two special flavours of the month at Gelato Italiano is another important activity being undertaken by Sony YAY! So, head to the nearest Gelato Italiano for a double dose of fun, with Honey Bunny and KickO and Super Speedo. Targeted at kids aged two to 14 years, Sony YAY! has set new standards and benchmarks in kids’ entertainment. The channel, within one year, produced 6 original shows which include Guru Aur Bhole, Honey Bunny ka Jholmaal, Paap-O-Meter and KickO and Super Speedo. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. This year, the channel has also entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.