Prime Focus seems to have a healthy and substantially rewarding FY17. Economy is quite inconsistent and the economic rate differs due to various variables. However, the cards seem to work in VFX studio’s favour as it perceives the forthcoming financial year 2017. According to a report in the moneycontrol.com, Prime Focus stocks has been up 26 per cent in the last three sessions. Prime Focus, COO, Nishant Fadia, is very upbeat on growth in FY17 to the tune of 20 per cent plus with focus on margin expansion. This year looks very promising from operations perspective and the orderbook too is good, says Fadia in an interview with CNBC-TV18. In fact, Prime Focus Limited (PFL) reported 93.7 per cent growth in operating profit (EBIDTA) for the twelve month period between 1 April 2015 and 31 March 2016 (12M-16) as compared to the corresponding period of the previous year. For bollywood blockbusters like Baaghi, Rocky Handsome, Housefull 3 or Udta Punjab, Prime Focus has ventured into the industry by providing VFX, DI and other camera services and equipments. The VFX studio has also tapped the advertising space by providing visual effects for various TV commercials too. The company recently expanded their VFX business in Vancouver. Also, the recent merger with the VFX big house Double Negative has drastically changed the strides for Prime Focus.