Hindi entertainment channel The Q announced the appointment of Pankaj Rai as the head of ad sales for the north and east regions. Based out of The Q’s New Delhi office, Rai will directly report to CEO Simran Hoon and will be responsible for driving the advertising sales for the channel in the respective regions.
A seasoned media professional, Rai brings with him over 15 years of expansive industry experience. Prior to joining The Q, Rai was associated with Zee Network, Mid-Day and Shaadi.com in various capacities. He has handled key accounts for linear TV channels including Zee TV, Zee Cinema, &TV among others. With hands-on media sales experience across TV, print and digital, he has successfully contributed to top-level revenues. Rai also has a deep understanding of traditional and new media functioning thus giving The Q an added advantage.
Speaking on the appointment of Rai, The Q CEO Simran Hoon said, “We are delighted to welcome Pankaj to The Q. This is one of our most awaited and critical hires in ad sales for the north and east regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”
Talking about his new role at The Q as head of ad sales for north and east regions, Rai said, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited about this new innings and look forward to working closely with Simran and the team as we steer towards the next wave of growth.”
Pankaj Rai’s appointment is with immediate effect.