Nickelodeon is back with their global pro-socio initiative ‘Together For Good’ which will raise awareness about the impact of ‘stress’ on children this year. This initiative aims to sensitise kids on the impact of stress on them. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5 per cent) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding these parameters that cause stress amongst children, Nickelodeon in association with Early Childhood Association (ECA) is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’. Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message ‘#PressureKoBoloBye’. This edition of ‘Together For Good’ addresses various parameters that are a cause stress and simple steps to identify and act towards the same. Commenting on the initiative, Nickelodeon head of Hindi and Kids Entertainment Network Nina Elavia Jaipuria said, “As a responsible broadcaster for kids, their well being is at the center of all our initiatives at Nickelodeon. We have therefore continuously curated marquee programmes like ‘Together For Good’ that endeavour to drive behavioural change and enable a safe environment for kids, allowing them to be pressure free and inspired.” As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, NGO’s and Anganwadis across the nation, to help them battle the challenges. Motu Patlu, Dora and Shiva will soon kickstart an extensive awareness-drive across schools through a series of light hearted videos, fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. We will amplify this message further on social media with interactive posts, video memes and a pledge that they can take through our websites and say bye to pressure. “Having worked in the education industry for over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative,” mentioned Early Childhood Association president Swati Popat.