A new animated series ‘Barangay 143’ is being produced jointly by Singapore-based media company August Media Holdings, Philippines-based animation and games developer Synergy88 and Japanese national broadcaster TV Asahi jointly.
The announcement was made by August Media Holdings CEO Jyotirmoy Sahaf; Synergy88 Entertainment Media managing partner Jackeline Chua, and TV Asahi head of animation, International business department Takahiro Kishimoto.
The show aims to target young adults who are basketball fans and will originally be recorded in Tagalog by an all-Filipino celebrity cast and is of an unprecedented scale for such an international endeavor and the first of its kind in the Philippines. Barangay 143 will be distributed internationally by August Rights (August Media Holdings’ distribution arm) and TV Asahi.
Saha said, “Our collective decision to tell this story of Barangay 143 is a result of extensive focus group research and a creative process that has been exciting to say the least. Given the increasing popularity of animated titles among young adults, we believe the time is right for South East Asia to deliver its first anime series of this magnitude for the regional and global markets. TV Asahi with their track record also makes the perfect partners for this.”
“We’re truly enjoying the coming together of this series as a 360° concept. This story of love, hubris, drama, crime and basketball is soon launching as a subscription game with a mobile Telco. Closely followed will be the consumer products line and then the series during Spring 2017,” added Chua.
“We are very excited to be part of Barangay 143. Collaborating with the talents and the creative team in the Philippines and producing such a significant show for South East Asia and the rest of the world in Japanese anime style has been an immensely challenging but great working experience for us. We hope this venture will open new doors not only for ourselves but the entire Japanese animation industry,” added Kishimoto.
