Moonbug’s ‘Mia’s Magic Playground’ lands on Sky Kids

Moonbug, global kids entertainment company, has announced that Mia’s Magic Playground, its first original series based on the successful Little Baby Bum series, will launch on Sky Kids. Part of Sky, Europe’s one of the leading media and entertainment companies, Sky Kids will launch the series in June 2020. This is the first partnership as part of Moonbug’s planned global distribution of the series. “Sky is a tremendous partner that unites scale and quality, especially in the kids space. We are excited to offer this premium show to its viewers. This partnership is a strong indicator of the quality of our production as we continue distribution across the globe,” said Moonbug head of EMEA Nicolas Eglau. Mia’s Magic Playground caters to audiences aged four to six years, follows the popular Little Baby Bum character Mia and her two best friends, Oskar and Tillie, through their world of play. Speaking about this, Sky Kids’ content director Lucy Murphy said, “With lovable new characters exploring the world through play, Mia’s Magic Playground is sure to become a favourite for the younger audience who will love the colourful, imaginative world that Mia and her friends inhabit.” Mia’s Magic Playground will be available in English on Sky Kids as well as across Sky’s platforms including Sky Q, Sky Go, the Sky Kids App and NOW TV. The series originally premiered across Scandinavia in February 2020 on Viaplay, the Nordic Entertainment Group (NENT Group) streaming service.