Miniso India to launch Marvel collection on 10 August

Miniso India, the local arm of Japanese value retailer, has announced to launch Marvel collection starting with three of its stores in the country. Delhi-NCR based stores including Connaught Place, Ambience Mall at Vasant Kunj and DLF Mall, Noida, will launch the collection beginning from 10 August. The collection features multiple Marvel superheroes in everyday products ranging over 10 categories. Speaking of this announcement, Miniso India head Tyrone Li told Mint, “Marvel characters popularity transcends geographical boundaries and we feel Indian consumers will respond well to the collection. India is one of the fastest developing markets in the world and we want to leverage the growth here. After Delhi-NCR, we will take the Marvel collection to Mumbai and Kolkata.” The Marvel themed collection includes sippers, car fresheners, hand towel, scent diffusers, travel gear, mugs, bags and stationary featuring characters such as Spider-Man, Captain America, Iron Man, Hulk, Captain Marvel, Thor and Black Widow. The company has already launched this collection globally in markets such as China, Indonesia, Singapore, Thailand, Philippines, Myanmar and Sri Lanka. Miniso co-founder and chief designer Miyake Junya added, “As a design focused brand, we are thrilled to be collaborating with Marvel which is one of the world’s biggest intellectual properties. Owing to our brand’s philosophy of making the feeling of luxury and quality products available to the masses, it is our pleasure to exclusively curate this line of merchandise that resonates with people of all races, ages and genders globally.” Miniso has also started selling its products online through third party websites such as Amazon and Flipkart. The retailer entered India in 2017 and has become popular among value loving Indian consumers who are buying its low-cost products such as mobile phone accessories, stationery, perfumes and more. The brand said that its colour cosmetics, nail polish and perfumes are the highest selling products across stores in the country. On an expansion spree, Li said their target is to take their current 105 store count to 150 by the end of this year.