Make way for ‘Kalari Kids’ – the new kids on the block, on POGO!

POGO seems to have made great arrangements for kids to make their summer unforgettable. The kids channel is launching a new adventurous show Kalari Kids on 15 April. Kalari Kids, from the house of Green Gold Animation, combines the old-world charm and warmth of India with new-age sassiness and fun! Learning the ancient martial art form – Kalaripayattu – the Kalari Kids reside in the enchanted jungle of Kalaripuram – thick jungle full of magic and secrets, thrilling stunts, action, exciting adventures and full of magical powers. The Kalari kids are trained in two schools, one led by Guru Palan and the other by Guru Veta. Team Guru Palan’s Beenu, Meena, Shyam, Unni and Ami who are often pitted against Team Guru Veta’s Raaka, Dhaana, Mani, Lekha, Langot and Monster. While Guru Palan believes in bringing the best out of his students with light hearted methods, valuing their age and innocence, Guru Veta believes in a rigid military form of training. After their training sessions in Kalaripayattu are over, the kids go back to their regular life and enjoy playing pranks on each other. Speaking about the television premiere on POGO, Turner India managing director Siddharth Jain commented, “We constantly aim to offer kid friendly content to create a deeper connect with our audience, through homegrown and localised shows play a critical role in POGO’s programming strategy. We are certain that Kalari Kids will strengthen our engagement with our little fans.” The show’s visual direction is inspired by and brings to life the beauty of traditional Indian paintings. The dynamic paneling and high-contrast style promise an exciting experience for young fans. The Kalari theme song that is fun-filled and infuses Indian classical music with modern catchy tunes, is expected to be a hit with fans. POGO also aims to engage with fans with a range of fun and exciting activities, which will immerse them into the magical world of Kalari Kids. The high-impact, 360-degree campaign consists of on-ground and digital experiences in multiple cities. This includes an exciting association with Junglee, a family adventure film, featuring action-hero and star Vidyut Jammwal. But this is not all! Stacking up the excitement quotient, little fans can experience the fantastic world of Kalari Kids themselves at an augmented reality booth at Infinity Mall, Malad, Mumbai in the first weekend of the show launch. This digital innovation is yet another endeavour by POGO to engage with fans in newer and more immersive ways than ever before. Additionally, this May, kids’ superhero Chhota Bheem too has some surprises up his sleeve for his fans as he introduces them to the world of Kalari Kids across the country. Kids can also watch their favorite cartoon characters and celebrate Bheem’s birthday with Kalari Kids by participating in a special on-air contest. The show is available on POGO for fans in Tamil, Hindi and English.