LEGO Group and the Universal Brand Development (UBC) announced the launch of their Jurassic World collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. It offers 13 construction sets that span every LEGO age category, as well as two all-new animated videos and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section.
Commenting on the collection, the head of marketing of Emerging Asia Lego, Rohan Mathur said, “LEGO as a brand has evolved from being a children specific toy brand to a brand that people from all walks of life can relate to. The LEGO brand globally boasts of diverse collection, from the Marvel Super Heroes sets to the Star Wars collection, and LEGO as a brand has redefined itself to include the biggest target market: “the millennials”. The Jurassic World collection which is selling out fast globally aligns to LEGO’s vision of inventing the future of play and tapping into new passion points to create and connect.”
The organized toy market is on a rise with customers more conscious about brands and quality and preferring to buy from renowned brands. With parents getting conscious of the material their kids consume, there is a gradual shift towards educational toys which provides not only entertainment but also provides learning to the audience.
Thirteen construction sets will span across the various LEGO play categories; LEGO DUPLO (ages two-four), LEGO Juniors (ages four-seven) and LEGO Systems (ages six+). Also part of the collection are mini figurines and soft line which includes plush toys.
Some of the most popular building set from the Jurassic World Collection include:
The LEGO duplo T. Rex Tower: Designed for toddlers and parents, the duplo T.Rex tower is an easy to build set which comes with large building bricks, a T.Rex with opening jaw, revolving tower, mini car figurine and an Owen LEGO DUPLO figure.
The LEGO Juniors T. Rex Breakout: For ages four to seven, the mission is to build a posable T.Rex, a working open gate and a truck with quick start framework. It comes with easy instructions manual, quick start body, a baby dinosaur and three minifigures.
LEGO Blue’s Helicopter Pursuit: Designed for seven years and up, the Helicopter pursuit set’s mission is to unite Owen and his Velociraptor. The set includes a quad bike and a helicopter with rotating blades and dual searchlight. Also included are three mini figurines and a Dinosaur model to help complete the look of the set.