Lighting retailer Lamps Plus has announced that it has aligned with DreamWorks Animation to launch a new line of officially licensed lamp shades and lighting. This is in connection with the latest release from the studio, HOME which is all set to release in the US on 27 March.
The designs for Lamp Plus are made-to-order with hand-assembled shades featuring the character Oh from the movie, the alien that lands on earth.
Alongside, Lamp Plus is also hosting a national sweepstakes through which one lucky person can win a private screening of the film for 100 friends and family.
The officially licensed shades will be promoted through its catalogs, store locations, emails, website and across its social media channels. The products are available till December 2015.
“Our commitment to creating and offering innovative products that help consumers make their houses ‘home’ made this alliance with DreamWorks a natural fit for us,” said Lamps Plus president and CEO Dennis Swanson. “In the movie, there’s an entertaining scene in which the invading Boov find themselves in a lamp store that is similar to our retail locations, which have served as a lighting resource for the entertainment industry for decades, especially in the Southern California area.”
The Home lighting collection is the latest installment in the Lamps Plus art shade program, which offers original and licensed artwork on lamp shades using the company’s patented, high-quality Giclée printing process.