Entertainment One (eOne) is partnering with tumuv to create a Peppa Pig branded physical activity programme for pre-schoolers, it was announced recently.
Commenting on the new partnership, Hannah Mungo, Head of UK Licensing said: “We are extremely pleased to be partnering with tumuv in developing this exciting new initiative. ‘Move with Peppa’ is the perfect way to gently introduce physical exercise, made all the more fun with themed activities and a built in awards-scheme. We hope parents and kids throughout the country will soon be joining in with our ‘Peppa Steppa’ routine as the scheme expands nationwide throughout 2015.”
Developed by eOne’s Licensing division and tumuv, the ‘Move with Peppa’ programme is designed specifically for 2-4 year olds, and will launch initially in six Places for People Leisure centres from January 2015 with the programme expanding nationwide throughout the year.
‘Move with Peppa’ is designed to build motivation, physical confidence, coordination and balance and will include, among other activities, a Peppa Steppa exercise routine and Awards Scheme.
Founder of tumuv, Holly Woodford says: “We are delighted to be working with eOne to develop ‘Move with Peppa’. Children are less active than they have ever been and we wanted to use the magic of Peppa Pig to give children an early introduction into the fun and enjoyment of being active. Children across the country have fallen in love with Peppa Pig through their TV screens so how better to inspire and excite young children as they experience physical exercise for the first time.”
A full marketing programme is currently in development, utilising resources from eOne, Tumuv and Places for People.