Dream11 to integrate WhatsApp business solution for notification and instant alerts

Dream11, India’s, today announced that it has integrated and adopted the WhatsApp business solution. With this integration, Dream11 users can opt for getting notifications and instant alerts on WhatsApp.

Dream11 CEO and co-founder Harsh Jain said, “We are excited to become India’s first gaming company to integrate with the WhatsApp Business solution. WhatsApp is an integral part of everybody’s daily life to connect with their friends and family. Now, each of our 50 million users can directly connect with us on WhatsApp. It will also enable us to provide easier access and updates to them in a personalised manner once they reach out to us or opt-in to receive updates.”

By using the WhatsApp Business API, Dream11 aims at strengthening user experience and engagement by providing real-time updates and information. Starting with withdrawal updates, Dream11 plans to use the WhatsApp Business API for user communication around product updates, customer queries and exclusive offers.