DQE launches ‘The Jungle Book’ toys at Hong Kong Licensing Market

DQ Entertainment (DQE) has announced to have launched a range of toys of its globally popular kids animated show The Jungle Book, at the Hong Kong Licensing show which is being held between 7-9 January 2019. European & Global Licensing (EGL), Netherlands which had been named the global master toy licensee for DQE’s The Jungle Book franchise, has designed and produced the wide variety of plush and figurine toys inspired by the famous brand. The toy selection includes- character 3D figurine , character plush, dolls, electronic learning toys, preschool toys, play sets and many more. The introduction of these new toys at the Hong Kong licensing show brings DQE’s epic classic known for its continued appeal and success for about a decade to kids everywhere. The series stills remains popular with fans from the early days while also attracting a growing community of new and young fans globally. “EGL has done a great job in designing and producing very high quality and beautiful toys from Jungle Book. I am sure that kids across the world will love to have the toys of Mowgli, Baloo, Sher Khan and all the other wonderful animal characters from the series,” commented DQE Group COO Manoj Mishra.
(From left to right) Andy Tsui from Asia Licensing Group, AVP DQE Swastik Patra, EGL CEO Bram Halters and DQE COO Manoj Mishra
The Jungle Book toys is expected to be available in stores across the world soon. With the extremely good rating of the animated series in USA and the forthcoming launch of the third season of the show in Europe, Asia, North America and Latin America this year, the launch of the new toys will boost the merchandising and licensing activities of DQE greatly. EGL has also been appointed as the licensing agents for The Jungle Book for entire Europe excluding the territories managed by the co-production partners will be handling the distribution channels for the toys. EGL CEO Bram Halters said, “We are very excited to set up this partnership with DQ Entertainment. DQE’s Jungle Book is an iconic brand  that has proven its successes for many years already. DQE is showing some very impressive efforts and results in creating new and high quality content. We are looking forward to line up with DQ’s strategy and bring their brands to the markets and work on licensing and merchandising project with our partners.” The HKTDC Hong Kong International Licensing Show is the second largest show of its kind in the world and the largest in Asia, that provides an opportunity to brands owners, licensing agents, manufacturers, traders and retailers for extending their brands, expanding their markets, as well as enhancing their services and merchandises through licensing. DQE has been witnessing tremendous response during the market from various manufacturers, distributors and retailer for the licensing & merchandises of its iconic brands. DQE Group CEO and MD Tapaas Chakravarti added, “This is an exciting new journey for The Jungle Book brand and we are extremely confident that the toys will be well received everywhere.” Both DQE and EGL are dedicated to continue growing these iconic brand globally with some of the best in line toys and merchandises.
Team DQ and Jungle Book Global Master Toy and Block Toy Partners at Hong Kong Licensing show DQE Booth